Definition of Business and Company
?? Company; an organization that processes changes in expertise and economic resources into goods or services that are intended to satisfy the needs of buyers, and are expected to provide profits to their owners
?? Business; all activities organized by people working in the field of commerce (producers, traders, consumers and industries where the company is located) in order to improve their standards and quality of life.
Project
A temporary activity that takes place within a limited period of time with the allocation of certain resources and is intended to carry out tasks whose objectives have been clearly outlined.
The main features of the project
Have specific purpose, final product or final work
Costs, work schedules, resources, required quality criteria have been determined.
Activities are temporary
Activities are non-routine, not repetitive.
Develop a business
Creating a new company (subsidiary / SBU)
Create a new product
Generic strategies -> main strategies -> functional strategies
Generic Strategy (Porter)
The company's strategy approach to outperform competitors in similar industries.
According to Wheelen and Hunger, three types of generic strategies: stability, expansion and retrenchment.
Stability
- no increase in products, markets and functions because in a time of increasing efficiency to improve performance and profits. Small risk because the product is in maturity
Expansion
?? Addition of products / expansion of products, markets and functions within the company. Big risk of failure.
retrenchment.
Reduce the products produced, markets and functions. In a negative cash flow condition.
?? Company; an organization that processes changes in expertise and economic resources into goods or services that are intended to satisfy the needs of buyers, and are expected to provide profits to their owners
?? Business; all activities organized by people working in the field of commerce (producers, traders, consumers and industries where the company is located) in order to improve their standards and quality of life.
Project
A temporary activity that takes place within a limited period of time with the allocation of certain resources and is intended to carry out tasks whose objectives have been clearly outlined.
The main features of the project
Have specific purpose, final product or final work
Costs, work schedules, resources, required quality criteria have been determined.
Activities are temporary
Activities are non-routine, not repetitive.
Develop a business
Creating a new company (subsidiary / SBU)
Create a new product
Generic strategies -> main strategies -> functional strategies
Generic Strategy (Porter)
The company's strategy approach to outperform competitors in similar industries.
According to Wheelen and Hunger, three types of generic strategies: stability, expansion and retrenchment.
Stability
- no increase in products, markets and functions because in a time of increasing efficiency to improve performance and profits. Small risk because the product is in maturity
Expansion
?? Addition of products / expansion of products, markets and functions within the company. Big risk of failure.
retrenchment.
Reduce the products produced, markets and functions. In a negative cash flow condition.
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